WhatsApp Business for small business

1. Install and separate your numbers

Download WhatsApp Business from your app store. If you can, use a different number from your personal one so business chats stay in one place — a dual-SIM phone handles both apps at once.

2. Complete the business profile

• Business name, category and a one-line description of what you do
• Address or service area, plus opening hours
• Email and website link so customers can check you out
• A clear logo or shopfront photo as the profile picture

3. Build a catalogue

Add your products or services with a photo, name, price and short description. Customers can browse without asking "how much?" for every item, and you can send a single item straight into a chat.

Keep prices current. Nothing costs trust faster than an old price you then have to correct.

4. Set up quick replies and away messages

• Greeting message: a warm first line that says what information you need from them
• Away message: your hours and when you will reply, so nobody is left waiting
• Quick replies for your most repeated answers — prices, location, delivery, payment options

5. Use labels to keep track

Label chats as New enquiry, Quoted, Paid, and Completed. At a glance you can see who is still waiting for an answer — those are the sales most small businesses lose.

6. Create a click-to-chat link

A wa.me link opens a chat with you without the customer saving your number. Use https://wa.me/263XXXXXXXXX with your number in full international form, no plus sign or spaces and no leading zero. You can add a ready-made first message with ?text= so you know which page or advert they came from.

Put that link on your website button, your Google Business Profile, your adverts, your invoices and your shop window.

7. Pair WhatsApp with a website

WhatsApp is excellent for closing a sale and poor at explaining everything from scratch. A simple website carries your full service list, prices, photos of past work and directions — then hands the customer to WhatsApp with one tap when they are ready.

Every website built with MatSiteBuilder includes a WhatsApp button wired to your number, so enquiries land exactly where you already work.

Habits that turn chats into sales

• Reply within the hour during business hours
• Send a written quote with the price, what is included, and how long it is valid
• Confirm appointments the day before
• Ask for a review right after a happy customer pays
• Post finished work on your status — it is free advertising to past customers