How to create a website for a salon

What a salon client is checking before they book

• Services on offer — braids, weaves, relaxers, natural hair, nails, lashes, men's cuts — named clearly, not lumped into one line
• Price ranges, since 'prices on request' puts many people off before they even message
• How long a service takes, especially for braiding and colour work
• Whether they need to bring their own hair or products, or whether you supply them
• Recent, real photos of finished work — not stock images

Photos that do the selling

Take photos in good daylight near a window rather than under salon spotlights, which distort colour badly on phone screens. For every style, get a clean front, back and side view once the client has left the chair, not mid-process.

Ask permission before posting a client's photo, and keep a small folder building over time so you always have fresh work to add — a gallery that has not changed in a year reads as a quiet salon.

Proof that reassures a first-time client

• Years operating and who trained your stylists, if relevant
• Products you use, particularly if you stock known brands
• A short note on hygiene — tools sterilised between clients, clean stations
• A few client comments, even short ones taken from WhatsApp with permission

Booking: keep it to one step

Salons lose clients to slow replies far more than to price. Put a WhatsApp button on every page so a client can send the style photo they want and get a time back in one message, rather than filling in a form and waiting for a callback.

State your busiest days and how far ahead to book for weekend appointments, so people do not arrive expecting a same-day slot you cannot give them.

Objections to answer on the page

• 'Do you do my hair type?' — list textures and lengths you specialise in
• 'How long will I be sitting there?' — give realistic time estimates per service
• 'Is it clean?' — a hygiene line removes doubt before it is asked
• 'What if I need to cancel?' — a short, calm cancellation note prevents awkward messages later

Pitfalls specific to salons

• Publishing prices that are out of date the moment product costs change — review them monthly
• One old group photo standing in for a gallery
• No mention of add-on time for long or thick hair, causing arguments over final price
• Listing every possible service without saying which ones you actually do well

Before you start building, prepare

• A settled list of services with realistic price ranges
• At least twelve finished-look photos in good light
• Your working hours, including which days you take walk-ins
• The WhatsApp number you want bookings sent to

Putting it together

MatSiteBuilder walks you through seven guided steps with a live preview, so you can drop in your service list and photos and see the salon site take shape as you go, without any design work.