How to create a website for a farming business

What a buyer checks before ordering

• What you produce — crops, livestock, eggs, dairy, honey — and current season availability
• Roughly what volumes you can supply, since bulk buyers need to know before asking
• Whether you deliver, and to where, or whether buyers collect from the farm
• Pricing, even as a rough guide per unit or per quantity
• Whether you sell to the public, to shops, or both

Photos that reassure buyers on quality

Photograph produce as it will actually be sold — crates of vegetables, packed eggs, livestock in good condition — rather than wide landscape shots of the farm alone. Buyers, especially bulk buyers, want to see the product they will receive.

A few photos of the farm itself help too, particularly for buyers who value knowing where their food comes from.

Proof that matters to buyers

• How long you have been farming and the scale of your operation
• Any certification, such as organic or specific quality marks, if you hold them
• Regular buyers or shops you already supply, if you can name them with permission
• Consistency — whether you can supply reliably week to week or only seasonally

How ordering should work

Put a WhatsApp button on the page so buyers can ask what is currently available and agree a quantity and collection or delivery time directly, since availability changes with the season far more often on a farm than in most other trades.

Objections to answer on the page

• 'Is it available now?' — keep a simple current-season list updated regularly
• 'Can they supply the volume I need?' — state typical volumes handled
• 'How do I get it?' — be clear about delivery areas and collection options
• 'Is the quality consistent?' — mention how produce is handled, stored or graded

Pitfalls specific to farming sites

• Leaving an out-of-season crop listed as available, wasting buyer enquiries
• No indication of volume, so bulk buyers assume you cannot supply them and move on
• No delivery or collection information, leaving logistics to be worked out over many messages
• Photos that show the farm but never the actual product being sold

Before you start building, prepare

• A current list of what is available this season, with rough volumes
• Photos of the product as it is packed or sold
• Your delivery area or collection arrangement
• The WhatsApp number buyers should contact

Putting it together

MatSiteBuilder's seven guided steps let you update your current produce list easily each season, checking the live preview so buyers always see accurate availability.