How to create a website for a catering business

What a client checks before enquiring about a date

• Types of events you cater for — weddings, funerals, corporate, birthdays
• Menu packages on offer, and whether they can be adjusted
• Roughly how pricing works — per head, per package, or per event size
• Minimum and maximum numbers you can cater for
• How far in advance you need to be booked

Photos that reassure a client planning an event

Photograph food as it would be served at an actual event — plated, buffet-style, or in the serving dishes you use — rather than close-up food shots alone. A photo or two of a past event set-up, with the client's permission, shows scale and presentation together.

Proof that builds confidence

• Years catering and roughly how many events handled
• Whether you provide staff, crockery and setup, or food only
• Notable events catered, with permission to mention them
• A few reviews, ideally from clients who booked for a similarly sized event

How enquiries should work

Catering bookings need detail — date, guest numbers, menu preference — so a WhatsApp button works well here, letting a client describe the event in one message and get a rough quote back, rather than a form that cannot capture the back-and-forth an event needs.

Objections to answer on the page

• 'Can they handle my numbers?' — state minimum and maximum guest counts
• 'What will it cost per person?' — give indicative pricing per package
• 'Do they bring everything, or just the food?' — be specific about what is included
• 'Are they free on my date?' — mention how far ahead to book, especially for weekend events

Pitfalls specific to catering businesses

• No pricing guidance, which pushes budget-conscious clients elsewhere before they even ask
• Menu packages left vague, making it hard for clients to picture what they would actually get
• No mention of guest number limits, leading to enquiries you cannot take on
• Photos of raw ingredients or kitchens rather than food as it is actually served

Before you start building, prepare

• Your menu packages with indicative pricing per head
• Photos of food served at past events, plated or buffet-style
• Your guest number range and typical booking lead time
• The WhatsApp number event enquiries should reach

Putting it together

MatSiteBuilder's seven guided steps help you lay out your menu packages and event photos clearly, with a live preview so the page reads well to someone planning a date months ahead.